Google reviews have become the reputation manager for brands. For a person to invest in a business, like using its product or services, it becomes more important than ever to read its Google reviews before going for it.
This sudden shift in the marketplace has given rise to marketers forming strategies around Google reviews. Capitalizing on Google reviews now becomes a necessity.
And that’s what this blog is all about! We have brought some interesting strategies to understand how you can capitalize on Google reviews. So, keep reading to find out!
Ways To Capitalize Google Reviews In Business
Here are the top ways marketers are capitalizing on Google reviews, and you should too!
1. Embed Google Reviews On Website
When a customer is learning about a brand, the website is the first digital channel where they visit to know about the brand. If you want to make the first impression count, you must offer them something that would help your brand stand out. Google reviews widget on the website can upscale your marketing strategy more efficiently.
It is a great strategy to offer your website visitors something unique other than the usual website content. It will build trust among your customers. Not just that, when the experienced customers will come across the Google reviews, it will instill social proof in them to give reviews for your brand.
2. Social Listening: Track Brand Sentiments
Social listening is a phenomenon through which brands keep track of what their customers or users have to say. They use it to make improvements in their product or services to be more relevant to the masses. When you have Google reviews, the best way to use them is by using them for social listening.
You are creating your product for your customers. You must create what they like. So, the best way to capitalize upon Google reviews is through social listening and working on the criticisms given by the clients.
3. Activate Abandoned Carts With Google Reviews In Emails
Emails are a common mode of communication between brands and their customers. 72% of customers prefer email as their main channel for business communication. That’s one thing. Now, when we talk about eCommerce brands, they are facing many cart abandonments lately. When a customer adds products to the cart but doesn’t make the final purchase is considered cart abandonment, and it has made many eCommerce brands lose sales.
To overcome this issue, the best strategy is to send product Google reviews to the customers who have abandoned the carts. When these customers will see the good words of your customers who have experienced your products, they will naturally feel inspired and encouraged to buy your product. They will go back to complete the purchase. That’s exactly how you activate an abandoned cart.
Benefits Of Capitalizing Google Reviews In Business
You must be wondering why you need to capitalize on the Google reviews given by your customers. Well, here are the reasons why you must do it ASAP!
Turn Customers Into Brand Ambassadors
Google reviews are your customers sharing your brand story through their voice. When they give their Google reviews, they talk about their real-life experiences with your brand’s product or services.
When your prospects come across these Google reviews, your customers who gave those reviews act as your brand ambassadors. They become your brand’s voice. When you leverage these Google reviews across different marketing touchpoints, you get to promote your brand through them.
Build Trust Among Prospects
These Google reviews are the real-life experiences of your customers. They are the most authentic source of information for your prospects.
That’s because they don’t come from a brand boasting about its deliverables- it comes from a real customer candidly sharing their experience. This mere factor act as a trust-building factor among your prospects.
Create Stand-out Campaigns
While your competitors are busy creating branded campaigns- hiring professional models and photographers your capitalized Google reviews are going to help your stand out in the competitions.
Gone are the days when customers would get mesmerized by those unrealistic advertisements. Customers are going mainstream and selectively choosing brands as per what their peers are talking about it.
Let’s Call It A Wrap!
So, these were the top strategies to capitalize on Google reviews. As a marketer, you must be looking for different opportunities that can help your brand stand out.
Well, we just gave you one. So, why not start cashing upon it and make the most out of these Google reviews?