Running a business without social media is hard now. Your competitors, who actively work with users on Facebook, Instagram, and other platforms, will beat you to it. Most of these users are your customers, potential and current. Interact with them, communicate, react, and you will make your brand more famous and improve business performance.
In this post, we will discuss how to start to design a social network and turn it into a complete representation of your company.
What can social networks bring to your business if you have the right approach?
The media and public figures refer to a company account as your official representative. On social media, you can post information instantly, responding to events and risks in a timely manner.
First of all, this concerns customers: the design of social networks allows you to attract a new target audience and actively work with regular customers who are loyal to the brand. Investors, partners, and lenders will also appreciate the quality of maintaining profiles.
It is a valuable quality of social networks because they allow direct communication between the user and the brand representative. Answers to questions, reviews, reactions to comments, and communication in personal correspondence allow you to establish effective communications.
Only a few customers visit your site on a daily basis. But most people spend time on social media every day. If they interact with your brand, it will become more recognizable and famous, and the number of loyal audiences will increase.
Site traffic growth
Post links to the article and product pages of the site on your profile. This is the way to increase traffic and therefore strengthen your position in Google’s organic search.
How to design a business page on a social network: a checklist
Let’s think about how to design a social network correctly. There are some universal rules relevant to any site. After registering the company page in the early stages, focus on this checklist.
All visual elements of the account must correspond to the brand book
The official code of rules and standards of corporate style. If there is no corporate image manual, at least the main elements must be laid out in advance: a logo, corporate color, slogan, and font.
Pre-made images for profile photos and covers (for Facebook, Twitter, Pinterest, LinkedIn)
The classic and most successful decision will be to place the brand logo in the profile photo and the USP slogan or “unique selling proposition,” product, or company on the cover.
Templates for Post Design Options
Social media branding is the foundation for increased recognition. It is necessary to determine a unified style in advance: from the profile image to the templates for the posts. You can do this quickly with Logaster ‘s service that generates logo options and then allows you to download them in the form of profile pictures, covers, watermarks, etc.
Photo and image sizes that meet the requirements of the social network
Each platform has its own standards, and we must comply with them. You cannot upload the same image and post it everywhere without considering each network’s characteristics.
Need to have materials available one or two weeks in advance
Of course, you can’t prepare urgent posts in advance. However, it is possible to prepare entertaining, informative, and other posts in advance. Having pre-created posts allows you to carefully select content for posting and avoid mistakes due to rushing.
Instagram Business Page: Design Tips
Consider the rules of social media business design and start with Instagram. The general style of the publications is of paramount importance in this social network. Your profile will look like a whole if you arrange your posts in a specific order. Here are some classic options:
Chess Order: Create messages in two special styles or colors and alternate them, like on a chessboard.
In a row, vertically or horizontally: the placement of the same type of content or images with the same style in a row.
One important thing: Branders should choose 2-3 key colors (or take the corporate color scheme as a base) and use them while preparing images. The same applies to filters: it is better to process photos with the same tools.
Achieving a unified Instagram post style is important. It depends on the brand, its product, and the expectations of the audience. The standard recommendations are: use repeated angles, add a special “company” element to each image, make some posts in the form of images.
Facebook Business Profile Design: Top 5 Tips
Follow these rules when designing a page for your company or business on Facebook.
High-quality detailed cover
It should be in harmony with the profile image, according to the corporate style and color, and contain important information for the audience. Text and other data should be placed in the center, as the sizes of covers on desktop and mobile screens are different.
A memorable profile picture
A brand must place its logo, while a specialist or a blogger can use a portrait as a profile picture. The neutral background, the lack of small details, and long words are welcome.
The user who is interested in your page will definitely read it. Write a brief but informative text, avoiding common phrases such as “professional team” or “market leaders.”
Call to action button
It is located under the cover and leads to the associated page or activates the desired function. There are buttons to go to the online store, contacts, find the office’s location on the map, etc. Use it!
It is recommended to complement Facebook posts with infographics, photos, images, and especially videos. Create attractive videos if you want your posts to work better. All posts must be made in the same style, and a watermark must be added to the image: a logo on a transparent background, for example.
How to Design a LinkedIn Business Page
A business profile on LinkedIn can be created from an existing user account, with real contacts, a registration period of more than one week, and above-average efficiency. The web design of the social network is concise: just upload the images for your profile picture and the cover. The design requirements are the same as on Facebook, and you should also present a brief description of the page.
This social network appreciates useful and unique content. Posts can and should be branded: in a special style, with corporate visual design. Infographics are welcome. It is recommended to alternate content that promotes branded products and services with cognitive posts while adding images and videos with brand symbols.
5 Modern Principles for Designing Business Social Media Accounts
Social media design must adhere to several universal recommendations, all of which are suitable for different business areas and different media platforms.
There must be a goal and a strategy. The goal must be clear, achievable, and measurable. For example: “increase customer coverage by 10% in six months.” In the process, you can make small reports and monitor the achievement of goals.
A single approach
The brand page must be complete: it refers to the visual and textual part of the content. Posts must be in harmony with the profile picture. Images and videos must match the corporate style.
You can create posts 100% declaring “we are the best company,” but who cares? The content plan must contain informative, advertising, and entertainment publications. The content and style of posts can be determined by studying your audience: people’s interests, needs, financial situation, and other factors.
All according to plan
Maintaining a business profile is a well-organized job as part of the company’s overall marketing strategy. It is better to plan the posts a week, a month, or six months in advance in the content plan.
“Good morning, subscribers”: These and similar posts “about nothing” do NOT attract the audience. About 200 thousand new posts are published on social networks every minute. Try to make your content useful and capable of evoking emotions. Then you will get the expected response.
It’s about designing and maintaining a business page with the same determination with which you organize marketing campaigns or work to achieve business goals. Plan your actions, offer quality solutions, focus on the audience so that you can count on positive results.