If you have been staying up to date with the tech industry, you would probably know that the front page news is all about “Web3: the new era of the internet.”
It all started with Web1, the internet in its original form. Web1 includes static pages and information, mainly text and graphics. Soon after its birth came Web2, where everything became interactive. People began interacting with each other via social media platforms, blogs, tweets, and Facebook posts. Now, global attention has shifted towards the new wave of technology, i.e., Web3 – the decentralized web.
Web3 is built on blockchain technology and connected to the metaverse, which means that the data remains under the control of users, no matter where it is stored. Thanks to its launch, we hope to see a trustless, permissionless, decentralized, and value-driven market soon.
As Web3 is overgrowing, more and more Web3 companies aspire to enter the market during the next few years. If you’re among them, kudos! However, educating your consumers and investors about such an advanced concept is not easy. You’ll need to run an effective and honest PR and marketing campaign, either in collaboration with the expert Web3 public relations agency or in-house experts. After all, it is the key to communicating your vision for the future and differentiating yourself from competitors.
Here is a step-by-step guide on how to properly design your Web3 PR campaign and implement it correctly.
Determine Your Goals
Before you start planning your Web3 PR campaign, determine what you want to achieve. Are you looking to increase your brand identity? To make consumers aware of your new launch? To skyrocket your sales and leads? Or is it about attracting investors?
Being clear about your objectives is the first step toward building an effective PR strategy. Of course, you can use the SMART method when setting your goals to ensure desired results.
- Specific: Define a clear and unambiguous goal
- Measurable: Make sure you can track your progress and reevaluate when necessary
- Attainable: Set goals that are possible to achieve
- Relevant: Your goal should be realistic and relevant to your Web3 business
- Timelined: Assign a target end date for motivation
Set A Marketing Budget
When it comes to tech industries, like blockchain or Web3, everything costs 4x. It’s mainly because many giant tech companies banned crypto ads, leaving only limited channels to promote the projects.
Though PR is the sure-shot way to promote your Web3 startup or project, it may break your bank if you don’t set a clear marketing budget.
Spending the entire company’s budget on a bunch of high-profile guest posts sounds silly. Instead, you need to find the right balance between making buzz about your project and keeping it running for the long run.
One effective way to gear towards cost-effectiveness is to understand your industry in-depth. This way, you can make the right use of your marketing budget, spending only where necessary.
Pro Tip: If you’re hiring an external blockchain PR agency, make sure it has flexible pricing structures and aligns well with your business goals.
Carry Out Market And Competitor Research
In the initial stages of your PR campaign, it’s crucial to collect industry intelligence. Carry out the market and competitor research using surveys, interviews, or other suitable ways. The information gathered can help you understand your competitors and your brand’s position in the market.
Also, it’s a great way to take note of what your target audience and media are interested in. You can easily craft an effective PR strategy that fits broader industry trends and eliminates the potential negative backlash.
Execute Your PR Campaign
You’ve made it to the final stage! Your Web3 PR campaign is all set to be officially launched. But before you go live, ensure that every detail is correct and all the assets are on-brand. This is the time to make necessary changes. In case of any doubt, you can consult your hired Web3 public relations agency for tips and advice.
After launching your Web3 PR campaign, focus on three main aspects: listening, understanding, and responding. The more you’ll communicate with your customers, the more you’ll receive engagement.
Now is the time to track your progress. Measure KPIs that you set at the beginning of the campaign and take appropriate actions. Besides, don’t forget to examine web traffic and mentions – it will help you know whether your Web3 PR campaign has a positive impact on your target audience.
The secret to a successful Web3 PR campaign is to establish every possible plan while having a great understanding of your industry. If you don’t have an in-house expert team, it’s smart to hire a reliable Web3 public relations agency that offers tailored services.
The most important thing is to give the campaign the time to succeed. Leave enough room for adjustments and changes that head you towards more progress.