It’s no secret that SEO changes constantly. What worked to improve your website’s ranking last year may not work this year. That’s why it’s important to keep your content fresh and up-to-date. But how do you do that without losing all the progress you’ve made?
One way is to update old content. This can be a great way to improve your website’s ranking while also providing new information for your readers. Here are some Eduard’s tips on how to update old content and keep your rankings up:
Find out what has changed
The first step is to find out what has changed in the world of SEO since you published your original content. There are many resources available that can help you with this, including Moz’s Google Algorithm Change History and Search Engine Land’s Periodic Table of SEO Success Factors. Once you know what has changed, you can start making updates to your content.
Make sure your updates are relevant
Just because something has changed in the world b2b SEO best practices doesn’t mean that every piece of content on your site needs to be updated. You should only make changes if they are relevant to the topic at hand. For example, if you have an article about choosing the best keyword density, there’s no need to update it if there have been no changes in Google’s algorithm regarding keyword density. However, if there have been changes in how Google treats backlinks, then updating your article on backlinks would be a good idea.
Add new information
In addition to updating existing information, adding new information is also a great way to keep your content fresh and up-to-date. This could include anything from new statistics or data points to case studies or examples from recent news stories. Not only will this help improve the quality of your content, but it will also give readers a reason to come back for more! b2b
Identify which pieces of content are outdated.
Make sure the information in those pieces is still accurate. If not, update it!
Give the pieces a fresh coat of paint by adding new images, videos, or info graphics.
Add new internal links to other relevant pieces of content on your site to help search engines understand what the piece is about and how it fits into your overall website structure.5 Promote your updated content across your social media channels and email list to give it a boost in traffic.
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