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How To Create Engaging TikTok Videos?

June 15, 2022
Create Engaging TikTok Videos

TikTok is an entertaining video creation platform with over one billion active users each month. Within a short span of a year, tik-tok has exceeded Snapchat, Twitter, and Pinterest and positioned itself as the sixth largest social network globally. Yet, businesses or brands are still figuring out ways to get more likes and views in TikTok? So, you may think, what is the matter with TikTok likes and views? It is pretty simple, the more likes and views are the positive indicators, and the more likely it serves larger audiences.

Although you can view your likes and views from your profile, it only provides round-off numbers. It isn’t easy to find accurate numbers. So to keep yourself updated with the results of your videos, use the tiktok likes counter, which tells you the numbers exactly.

Now, you may have a question! You may be clear about the importance of TikTok likes and views, but you may be puzzled about how to get more likes and views? There is always a simple solution for more significant problems. Likewise, if you create an engaging, innovative, and creative TikTok video, you automatically top in TikTok. 

In this article, let us discuss the best practices to create engaging TikTok videos. Let’s get started!

Your First Video

As per algorithms, TikTok will boost your first few videos. Your first video is crucial to getting an organic relationship with your audience. Some easy tips to get your first video best are as follows, 

  • In general, viewers won’t wait for a long time. If the first 3 seconds create a wow for the audience, you can receive more likes. 
  • Have captivating visuals, or else you can ask fascinating questions, or you can use exciting captions to drive traffic. 
  • Always film your TikTok videos vertically with good lighting and background. 
  • Make sure your videos are longer than 13 seconds so that you can tell every point clearly to the audience. Don’t have a rush in your video.  
  • Always welcome your viewers and concentrate on closing words. For example, you may end up with ‘Thanks for watching,’ ‘Don’t forget to watch the next video,’ etc. You may also remind viewers to like and follow your video and TikTok account. 

Research The Trends

From ordinary people’s perspective, it is easy to create videos in TikTok. But the truth lies behind it. Only the marketers and content creators know about the challenge behind each TikTok video. Therefore, before starting your research with every TikTok video, analyze the trends and find your niche. You may also cover the current events and shall make your videos viral. At the same time, keep an eye on other content creators also. The research will help you explore apart from the regular pattern of creating videos. Always be original! 

Collaborate With Brands

Brand collaboration is another best way to boost views for your videos. A content creator can team up with a brand. Brands collaborate with the best TikTokers to advertise their products. You can create live videos with the brand for more engagement.

Using a tiktok views counter, you can check the number of live viewers and improve your brand collaboration videos with better ideas for next time. Similarly, branded hashtags will drive more likes and views to your account. 

Brands shall partner with influencers. Each video with a sponsored tag denotes that they are under an influencer marketing campaign. Branded hashtag challenges are going viral today. Brands partnering with influencers are now creating challenges like the #IceBucket challenge and #tumbleweed challenge etc. It makes interactive promotions for your videos. 

Call To Action

When it comes to creating engaging TikTok videos, direct CTA is preferable. However, never fail to include your CTA’s in your video. When you include your CTA’s in your videos, that indicates what the viewer should do next. If you have an active Youtube account, you can make it a pop-up in your TikTok video for CTA. Have integrative CTA’s like links to maps, photos, and websites to have robust marketing. 

Run Contest 

Brands can run a contest to build loyalty and trust with the audience. Keep in mind a user-generated content will boost credibility and trust for content creators. For example, in June 2019, a store named ‘Uniqlo’ ran a contest to create videos wearing their favorite Uniqlo pieces.

It launches with the hashtag #UTPlayYourWorld. You won’t believe that when checked for the hashtag views with the tiktokcounter, it has 700 million views. This incident shows the power of hashtags on TikTok videos. 

Wrapping It Up

With the points mentioned above, you can create more TikTok videos and deliver engaging content. I hope the above tips are helpful. Have a complete understanding of TikTok and work efficiently to reach more audiences. Have a tremendous TikTok journey!

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