How will I gonna increase the revenue and growth of the hotel? This is One of the most prevailing questions a hotelier face at the meeting table. While with the growing travel and tourism industry, hotel industries are booming. And hence the competition is also rapidly increasing. Though in recent times, due to pandemics hotel industries are facing challenges to keep their existence. But this can’t be a permanent thing after the pandemic the hotel industries will gain their market again.
Philip Anandraj a well-known Hotelier who has vast experience in different fields like Hospitality, Tourism, Aviation sectors, has suggested some great tips to increase the revenue and growth of the hotels which are mentioned below:
1) Prioritise Customer Satisfaction
Nowadays with growing digitalization, 95% of people book a hotel by checking its Reviews online. Make sure your hotel has good reviews online and your answer these Reviews. If a customer is not satisfied and it is justified then offer a reimbursement. Implement the feedback or requests in the hotel if those are frequent.
2) Keep your staff happy
Being a hotelier you might know a friendly and attentive staff helps your hotel reviews increase. You need to provide incentives to your staff to motivate them for upselling the services. A hotel’s staff is a valuable resource because they deal with the guests and their needs directly. So you can discuss with them revenue increment strategies because they know your customers better. Guests will definitely notice if the staff go beyond their expected duties to make them comfortable and this is key to success.
3) Better booking experience
Nowadays most people book hotels via the internet, especially through mobile phones. Make sure your hotel’s website is user and mobile-friendly. You need to maintain a competitive price over the website and can offer discounts on holidays or even weekends.
4) Customised rooms
You can offer your guests room upgrades during their pre-arrival. Offering various upgrades such as early check-in, late check out, frequent room Services to your guests prior to their stay helps you achieve good reviews as well as revenues.
5) Add other hotel products
If your hotel has spa facilities or restaurants make sure you market them to your guests. you can offer alluring discounts, unlike the outside restaurant’s prices. You can also add a digital menu to your website to attract customers.
6) Sell tickets
To attract customers you can arrange concerts, events in your hotel and can sell the tickets. It is a good way to earn revenue if your hotel is not performing well. And the best thing if you have a restaurant in your hotel arrange Dinners on the occasions.
7) Marketing and Marketing
Well, to grow your hotel business skyrocket you must need to market your hotel services. Marketing is the key to any business. As a part of marketing, you can take the help of social media marketing. As more people are connected in social media, marketing your hotel services, hotel demographics can work like magic.
8) Focus on upsell opportunities
According to Philip Anandaraj hotelier, there are mainly four types of upselling opportunities present which a hotelier must include in the hotel services to grow revenues.
Parking Fees
Add additional parking fees to the billing practice of your hotel.
Pet Fees
Many guests want to bring their loved pets with them on their vacations. And to bring them the guests will pay the additional pet fees without any hesitations.
Shuttle facilities
During a vacation, a Guest chooses convenience over price. A Hotelier can provide their guests paid shuttle facilities to the airports to increase revenues.
Gift facilities
By offering gifts to the guests like chocolates, flower bouquets, soft toys hoteliers can increase their revenues.
9) Optimised website
The foremost thing being a hotelier you need to do is optimize the website of your hotel. Make sure your website is user-friendly and fast.
Optimization is a slow process and takes time to understand your audiences and their needs to increase traffic. Rising the prices of rooms is the wrong strategy to boost revenue. Instead, optimize the room rates in different locations and at different times.
Growing a hotel business is not a few days’ affairs. You need to improve your marketing strategies, optimize your services and most important thing maintain a long-lasting customer relationship. If a customer visits the same location next time he or she can’t trust other hotels.
