Whiteboard animation services are basically for everyone out there. You may be wondering how the medical community or healthcare industry has anything to do with these videos. Well, medical concepts are complicated, be it an explanation of a rare disease or symptoms of any common illness. Any medically unusual condition leads the common man to panic and makes cases more complicated.
Animation videos here simplify the concepts and educate the general population to be more known of their medical conditions. The medical community not just uses animation videos to attract customers.
Visual Explanation Leads To Better Patient Learning
If you are not one of the healthcare representatives, what’s the first thing you do in an uncertain health situation? 89 percent of the US population asks Google before actually visiting a doctor. Most probably find cancer symptoms relatable.
While whiteboard animation services for the medical community help the patients explain the actual cause of the same symptoms. It actually gives reliable reasons and a better understanding of body functioning.
For instance, the human digestive system is quite knotty when it comes to the food intake process. But an animation video can do wonders with adequate knowledge for the viewers. Similarly, a user-friendly video can make a patient better familiar with heart attack symptoms and the rapid action needed. Take another example of an animation video explaining the types of fatigue, mental and physical fatigue. So patients can know their condition better.
Additionally, illnesses related to fertility or other sensitive topics are not likely discussed in complete depth but such videos answer the unasked questions of the patients. Often doctors explain the diseases and then for further insights, recommend these videos that bind more clarity.
Video Make Complex Business Models Simple
Do you know that AI in the healthcare industry is projected to increase the market size to USD 28 billion by 2025?
It shows that the medical specialties are rising rapidly. Businesses are sustaining such models that make doctor-patient operations easier. Whether it is automated radiology, cancer diagnosis or remote patient monitoring, etc. A huge population looks for easy demonstration of how such models work.
Whiteboard animation videos fascinate the viewers with flexible and easy hand drawing that makes complex frameworks simple. Depending on the business model, companies often use expensive solutions, and those medically smart 3D interactive AR and VR visualizations build trust and reliability.
Gives Insurance Companies a Better Mode of Communication
Considering the rapid spread of diseases, almost one out of every three US citizens has medical debt. Likewise, insurance companies go to a large extent to support patients and work for their welfare.
Contego simplifies patient claims and appeals to insurance companies. If you read the content on the website, you might have more questions and confusion. But if you look at the 1-minute animation video, you’ll understand how efficiently they take care of the patient’s financial debt. It further grows connections with the hospitals making the medical community better.
Educates the Salesperson Better
Salespersons working in the pharmaceutical industry are specifically less aware of the medical terminologies. They have to understand the microscopic concepts to convey the benefits clearly to doctors. A breakthrough technology can bring revolution regardless of whether it’s surgical equipment, lifesaving medical devices, or magic drugs. Many companies manage to produce such an evolutionary solution but fail to deliver the concept to the right audience, leading all the effort in vain.
Since whiteboard animation services successfully deliver easy and logical visuals with appropriate voiceovers, the instructions are practically seen.
Simplifies Surgical Training
The medical community not just uses animation videos to attract customers, but associates values with the practitioners, students, and surgeons. Especially after the pandemic, the work-life balance was completely neglected for the medical practitioners. To practice and train the nurses, students, or new medics, healthcare centers implemented a striking solution where they addressed the illness and severe conditions via animation videos.
Also, students who have to attend online classes or study a rare case need visually accessible information. Textbooks or theories are never enough to get a clear picture. Whiteboard animation services can craft such procedures’ videos, depending on the level of understanding of the viewer, and simplify training. At times, despite experience, some surgeons require an overview before getting into the surgery room of a severely complicated case. Even in such cases, these videos become the hero of the moment.
Do Whiteboard Animation Services Help with Medical Community Branding?
The Healthcare industry requires all the attention, creativity, and appealing demonstration of how, why, and what a hospital, clinic, doctor, pharmacy, or any frontline person is doing. Since medical concepts are complex and people of today’s era encourage precision, whiteboard animation videos can reinforce brands’ value via animation. It further enhances the competitive edge. Here are some more wonders these videos do for branding:
1. Builds Brand Personality
What you show is what they perceive. The target audience takes your brand’s personality into account based on the content you choose to show in your animation videos. For instance, you share informative videos for senior citizens. It may be the potential problems they can face, the scientific change in their lives, the psychological differences they have with the younger generation, and so on.
Through these courses, you not only pass your knowledge but also develop an emphatic and helpful personality who has a keen understanding of concerns and will support them as well. Similarly, you can target children, mental health, pregnant women, new mothers, or even basic insurance policies to help the overall population save money.
2. Directly Connects with Human Brain
It’s human nature that we tend to memorize visuals and pictures more than text. In fact, as per Forrester Research, one minute of a video is equal to 1.8 million spoken words, in terms of power and creating an impact.
Hospitals can encourage brand loyalty by incorporating such videos in the waiting area and online where they can communicate the most commonly asked queries. By loyalty, we mean trust and word of mouth that encourages the friends and families of the patients to visit the same clinic or dentists as yours.
There can be basic concepts, for instance, the difference between measles and mumps, common complications, symptoms, and cures to be played in an animation video. Moreover, brands can make videos on kids’ tooth hygiene and market them to schools. The medical community is particularly boring and such animations can make the concepts interesting. By helping the target audience, the healthcare sector can not only raise awareness but also gather trust.
3. Easy to Share and Scale the Metrics
When it comes to branding and marketing, despite the industry, marketers need to keep a check on their Return On Investment (ROI). Since whiteboard animation videos are easy to access and shareable, healthcare firms can reach a much wider audience through the right social media channel. And with each channel scale the metrics, including the reach, impressions, clicks, engagements, and conversions. It also drives major benefits to health insurance companies.
What Additional Value Do Animation Videos Bring to the Healthcare Sector?
- Make emergencies calmer with easy-to-do solutions.
- Instruct the patients with the basic information they ask the receptionist.
- Empower customers to understand their bodies and basic functions.
- Make technology easily accessible to the expert and senior medical practitioners.
The medical community is expanding and severe diseases are getting reliable cures on the market. All thanks to the ever-growing technology and smart minds that connect the dots and make procedures easier for the medical officers. To keep the legacy alive, knowledge needs to be shared with utmost precision. Whiteboard animation services are scattered around with tons of niches for various industries. But since every other company is not well-versed with medical terminologies, procedures, and anatomy of the subject, you need to find the right one.
Using these animations, hospitals and the healthcare industry can align patients with doctors, familiarize them with basic medical education, make people aware of topics they don’t want to discuss and train them for actual scenarios.
Do you Need Whiteboard Animation?
Well, if you are in the healthcare sector, you would want to convey your messages easily to the common people. Such a mode of communication, videos, will remain effective for saving millions of lives and will revolutionize medical community branding in a long run. To get your whiteboard animation video, reach out to ScribeBunny.com and inspire your target audience the way you want.
If you start comparing the animation video cost with the training cost of each nurse, student, surgeon, physician, or any other medical practitioner, you can easily understand why hospitals are already in the business of using whiteboard animation services.