With the rise of digital marketing and social media, marketers from various sectors are utilizing several modern methods to reach their target audience. Video marketing is a proven way to effectively reach the target customer and creatively promote the brand. By uploading informative and entertaining videos on social media, marketers build their online community and elevate brand awareness.
Instagram is the dominant social media platform with short and long video content options for marketers and creators, including Reels and IGTV. According to the stats, on Instagram, the Reels videos receive around 22% more engagement than other video content. This shows the potential of creating trending videos and using them for social media uploads and Ads.
To create an engaging video for Instagram, you need to consider certain techniques to avoid the early scroll on your post. If you are looking for valuable tips to create engaging or viral videos for your marketing campaigns then this blog is for you. Read it till the end to take your video marketing campaign to the next level and achieve immense business growth.
Tips to create engaging Instagram videos
Let’s explore some crucial factors that can enhance your overall social media game and make your marketing campaign successful.
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Set clear goals
Before creating a video for social media, it is essential to have a clear and realistic goal in mind. From the length of the video to the topic and call-to-action, you should brainstorm everything according to the outcome you expect from particular video content. Video on Instagram can be utilized for different purposes, including Instagram stories, posts, Ads, etc.
With a clear goal, you can effectively provide a business update, educate your audience and increase sales through Instagram video uploads.
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Tell a story
Storytelling is a crucial part of video creation, regardless of the content type and goal. You can divide your video into three parts that are beginning, middle and end. Start your video with a hook to grab viewers’ attention, video content in the middle, and end your video with a clever call-to-action.
Use the caption to write a video description and essential information about your brand. Moreover, you can use trendy and relevant audio to gain more viewers and make videos engaging.
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Find the perfect lighting.
To create quality videos for Instagram or other platforms it is essential to record your videos in better lighting conditions. If you create outdoor videos, choose the daytime for recording to enhance the aesthetics of the video.
Invest in some video lighting accessories to further elevate the video quality and look more presentable. When using lighting accessories, finding the perfect lighting angle is also crucial for shooting bright, high-quality videos.
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Know basics
Before shooting top-notch videos for Instagram, you must know the basics of video recording. Starting from the equipment, using a DSLR camera is recommended for high-quality video and better focus. However, you can also use your smartphone camera with stabilizing accessories for smooth video.
Audio quality also plays a significant role in boosting the overall video engagement. You can use good quality external microphones to avoid annoying noises in the video and make it watchable. The aspect ratio is another vital part to know before video shooting. For Instagram Reels video and stories, always choose the portrait mode or 9:16 ratio and landscape mode for IGTV.
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Edit creatively
Apart from shooting and uploading the video, editing is another factor that is critical for quality video production. You can utilize numerous editing applications as your Instagram video editor and try different creative methods to make your video engaging.
You can make your video crisp and valuable for your viewer by appropriately editing your video and adding inventive elements. Using reputed editing software will help you create professional-looking videos with video templates, color grading, trimming, and other striking features.
Types of video content for Instagram
To promote your business on Instagram and boost your online reach, you can try different video content and analyze which one works for you. Here is some video content you must consider for video marketing on Instagram.
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Product Features & specification
In a product feature video, you can provide the essential information and specification of the product and explain its benefits. It helps customers know the product and compare it with other brand products of the same segment.
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Tutorial videos
Tutorial videos are beneficial for customers to know how to operate or use the product and things to avoid. You can show the potential of the product and guide your customers with in-depth information and steps if needed. In a tutorial video, you can also provide some creative ideas and tips to use the specific product in different ways.
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Vlogs
By uploading Vlogs regularly on Instagram, you can connect with your audience and improve the brand’s reputation. From short 60-second vlogs on Reels to a lengthy 10-15 minutes vlogs on IGTV, you can make vlogs on different topics and increase your engagement level.
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Funny videos
People like to watch and share funny videos on social media. You can choose trending Meme templates and creatively use them to promote your brand. You can also use trending music on Reels to make your post viral.
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Testimonial videos
Sharing testimonial videos is a great way to build trust in your brand. Using positive feedback and the experience of your happy customers, you can attract audiences to your product or service, and encourage them to try it.
Conclusion
For successful video marketing and expanding brand awareness on Instagram, you must regularly post videos to receive maximum engagement. To create quality videos, you can either learn video creation from recording, editing, or posting. Or else, hire professionals to help you make engaging and entertaining videos.
To be relevant and ahead of your competition, it is crucial to know the Instagram trends and creatively utilize them for your marketing campaign. Create collaborative videos with social media influencers whose audiences align with yours to grow your business rapidly. A successful influencer marketing strategy can elevate your business’s marketing campaign on Instagram and take it to the next level.
