Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. There’s no denying that social media are now a major source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. In these modern days, many companies are using social WiFi marketing to make their business more effective and successful.
Wifi marketing solutions is an all-inclusive term for products and services online. This includes a variety of methods and platforms for communicating with customers, such as websites, email, social media, and online advertising. Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.
Most business owners deploy enterprise-level wireless networks for their establishments so that customers can surf the web as they sip their latte or shop. Unfortunately, many of these business owners do not realize that they are doing a disservice to themselves and to their clients by not requiring end users to go through a captive portal tool to access the wireless network.
Why do you need social WiFi Marketing?
Social Wi-Fi refers to physical locations. It uses a Guest Wi-Fi home page to allow customers to log in to their Guest Wi-Fi with social media credentials. Then, customer data such as names, emails, and demographics are recorded. This data is then combined into customer profiles that are used for remarketing. This is also known as Wi-Fi marketing. You can also use WiFi marketing solutions to make your business more popular. Therefore, if your business is popular you will get more customers.
Benefits of using Social WiFi
Know your Customers
As soon as your customer connects to your WiFi service, instead of being presented with a normal splash screen, they get something that instantly asks them to interact with your brand. Customers can then use their Social Media profiles (Facebook, Twitter, Google+, Instagram, LinkedIn, or email) to connect to your network which is a one-off task as the next time they come back they’ll be remembered but you’ll still know they’ve returned. Even before logging in, when the user connects to your network, cookies are gathered. As soon as they sign in, your business is provided with some detail about your customer as long as they are opt-in.
24/7 Marketing Facility
Internet advertising is cost-saving and it is available 24/7. This method that your advertising campaigns are public all hours of the day and 7 days a week. As opposed to conventional marketing, internet advertising doesn’t restriction you in phrases of hours. In addition, you will not have to worry about being concerned about overtime payments for your employees. However, with a captive portal tool, you can easily make business more appealing to customers because they can easily make portals on the website.
Customer Feedback
If you use Social WiFi, every person who logs in to your network can receive an email after leaving asking for their opinion. The customer could be able to rate their visit on a scale from 1 to 5 stars and additionally write comments, which will only be visible to the manager or restaurant owner with access to the administration panel. A great way of hearing in real-time what is going on in your venue.
Wi-Fi Marketing and Mailing
There are thousands of restaurants, cafes, and bars in the UK. How do you stand out from the crowd? After gathering customer data Social WiFi allows you to conduct active marketing campaigns in the form of mailings, which due to acquired data can be very specifically targeted. Social WiFi also makes it possible to inform customers about special offers whilst they are in your venue.
Final Thoughts
In these modern days, many companies are now providing social WiFi marketing to make businesses more successful. If you want to make your business attractive then you should contact EZ smart WiFi. They are doing a tremendous job in providing WiFi to many small businesses in the USA. Social Wi-Fi marketing can increase the number of customers to your business, build brand loyalty, and grow your average ticket. All of these factors benefit your bottom line.
