Almost every designer has made a brochure at some point in his or her career, and there’s a good chance you’ll be asked to create another! There’s an art to making a brochure, whether it’s for a customer or to market your own company.
Brochure design, like other graphic designs, changes according to trends each year. Marketers are constantly under pressure to attract the attention of potential clients and general customers. This forces them to create brochures and other promotional items to stand out from the competition.
Top Trends For 2022
There are several brochures available in the market. How would your brochure attract an audience to its design? Therefore, you must pay close attention to the design of a brochure for it to be as good as a printed brochure or a digital brochure. We’ve made you a list of top trends of brochure designs for 2022.
1. Typography
Large font is a wonderful approach to handle brochure designs that don’t include many images or other “planned” graphic components. Uppercase letters create a big impact on helping users figure out exactly what the brochure is about. Use your creativity with the typeface and the way you make words. Different heads, colours, and alignment can provide a lot of visual interest to letters, as can attractive word separations for large words (such as syllables per line). When designing a brochure that solely contains letters, make sure to provide enough white space and use a clear type hierarchy so that the eye can quickly navigate through the content.
2. Use Of Vibrant Colours
Until now, designers had to rely on colours that were not bold or relevant. They reasoned that the dark colour scheme would give a message of brand sophistication.
However, this is beginning to change. Brochure designers may use colors that are bright and lively. They can make use of colour gradients and patterns.
3. Use Of Illustrations
Illustrations are always one-of-a-kind and grab the viewer’s attention right away. When using illustrations to express a brand message, a designer can ensure innovative pieces of work. When using some illustrations, there is an element of raw creativity.
Brochure design in 2022 will have a variety of graphics. The objective of incorporating this aspect into creating a brochure is to improve audience engagement. The designers believe that illustrations are a decent substitute for images. Until images of products or services in a brochure served as an excellent means of conveying information. An illustration will be utilized to describe a company’s business for a change and to surprise the customers.
4. Landscape Orientation
The paper selected, the publishing technique used, and the orientation are crucial factors in print design. On the other hand, using a landscape orientation can help your brochure stand out even more. If you impose a theme with the wrong content, it can become confusing. So, before converting your brochure into landscape orientation, pay attention to the design concept. Also, because each page matches the position of a desktop screen, landscape orientation for printed brochures can work very well as PDF brochures can be seen in digital mode.
5. Using Vintage Elements
Vintage art has always been popular. Designers will actively adopt vintage components and details in 2002, and brochures will be no exception. Brochures with detailed vintage components will particularly appeal to firms looking for a certain aesthetic. Brands in the beverage and food business and industries will like vintage-style brochures in particular. In 2002, these brochure design concepts are most likely to play a huge role. When these trends are followed, make sure your brochures is unique and stands out.
6. Geometric Shapes
Geometric designs, particularly the cover, can add a lot of interest to a brochure. The proper shape combination can guide the eye through a design, help focus attention on the main material, or act as a major visual device.
Geometric shapes are matched with a monotone colour palette for a unified look and feel in some of the most popular applications. This geometric design is ideal for use in brochures if you don’t have a lot of graphic elements. Alternatively, you can use a smaller or black-and-white image with a geo shape to add visual interest to your design. When designing brochures with geometric forms, strive to use the same ones every time.
Conclusion
Although digital marketing receives the most of the emphasis, there’s still a lot to be said for grabbing a potential client’s attention with a stunning brochure. Knowing the best brochure design ideas for 2022 will certainly help you improve the impact of your brochures. If you don’t want to design yourself, use a custom design and printing company to develop a brochure tailored to your needs.
