Introduction
Email marketing is a key component to any Internet marketing strategy. The best email marketing tool can give you direct access to your customers, create an incredible lead capture page and drive your sales upwards.
However, there are so many to choose from. So how do you know which is right for you? Here are some of the best email marketing software features available for you.
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Auto Responder
A powerful feature that cannot be overlooked is auto-responder automation sequences. This powerful feature sends out automatic emails right to specified contact fields at pre-defined times based on the availability of that particular contact.
For example, if someone is on a list for Home Improvement stores, you could set up email marketing campaigns with Home Improvement sales follow-up messages. In addition to this, with the right tool, you can send different messages based on the individual demographics of each contact, such as holiday purchases, sales follow-up messages, etc.
Tracking & Reporting
They are essential features of the best email marketing software programs. You need a tool that allows you to measure the effectiveness of your email marketing efforts, identify conversion trends and track your direct response rates.
For small businesses, the best email marketing tools include simple tracking systems, but for large businesses, more advanced and comprehensive tracking and reporting capabilities are a must.
Most programs offer both basic reporting and advanced reporting, but there is something for every type of business, so do not be afraid to go all-in on the reporting features if it is available.
Automation
Automation is key for email marketing. There are many CRM (customer relationship management) packages that offer complete automation of your business’s customer support functions including follow-up, inquiry management, and account management. Look for a program that includes this very valuable feature for fast and effective follow-up, management, and account management.
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Email Sequences
Email automation sequences are essential for any small business with a low-budget operation. There are a variety of email automation sequences that are available, but be sure that you find a program that provides ease of use and doesn’t require you to spend a fortune setting up.
Some email automation sequences are complex, and require training, while others are very simple and straightforward, allowing you to get started right away. Look for a CRM suite that offers the features you need at a price you can afford. There is nothing worse than buying something you don’t know how to use.
Sending Mass Emails
Sending mass emails for your eCommerce brands is one thing, but if you want to be able to convert those visitors into sales, then you will need something more. There are many email marketing software programs on the market that make this task easy. Mailchimp is one program that provides an incredible amount of functionality in a very cost-effective price tag.
You can send out thousands of promotional emails to potential customers for a flat monthly fee. The best part is that the campaigns you create within the program can be easily exported to Google Docs or Excel. This makes it easy to share your campaigns with your staff and ensure that they are being used effectively.
Which is the best email marketing software for small businesses?
If you are a small business with a limited budget, but you want to succeed in online marketing, then you absolutely must have a Hubspot.
Hubspot is a unique platform that allows you to create, manage, and schedule contacts, and it even integrates with some of the most popular social media sites out there.
The best programs for Hubspot are those that offer advanced functionality such as custom importing and exporting, as well as integration with Google Calendar and the Google Docs application.
A lot of small businesses neglect these important tools, but they are definitely crucial if you want to really set yourself apart from your competition.
Conclusion
We hope that you’ve found all the features useful that we have mentioned in the blog. You can share this article with your friends who might be thinking to use email marketing software for their small businesses.
