2022 has seen a significant surge in online transactions, primarily through social media marketing. Indeed, Instagram hosts 1.22 billion people worldwide. And, the 18 to 34 years old make up the largest share of the audience in Instagram – which is a plus for businesses who look forward to being visible online!
Additionally, streamlining business communication and maintaining the authenticity of marketing was never so easy! We discuss Instagram messenger API to help you turn conversations into opportunities in this quick read. Keep reading to know how to start and why to use Instagram messenger API in 2022 for your business.
What does Instagram messenger API bring to your business?
In simple words, your brand can manage high volumes of customer messages with Instagram messenger API. At one place where it simplifies the technical needs of a marketing team, the API from Instagram also has distinctive features. The API promises better and more efficient workflows and elevates the customer experience.
Not to be wrong, customers are the metrics that make your business successful. So, with Instagram messenger API, you can connect to the different databases and the tools to know your customers’ journey. In addition, with AI chatbots, automation messaging can be enabled for simplified user experiences.
Is Instagram messenger API suitable for larger businesses?
Indeed, the Instagram messenger API is especially effective for larger businesses. How?
It is because, generally, large businesses have an in-house team of customer management agents. That means the API from Instagram helps you cut the operation cost of the team and gives you the benefits of automation. For example, the API with the AI chatbots can manage large volumes of conversations simultaneously. One more help you get here is you have accessibility to automate parts of the customers’ journey!
But, does that doesn’t mean smaller businesses don’t benefit from Instagram API?
Absolutely, No! We explain the benefits of Instagram messenger API for smaller and medium-sized businesses. If there is low or medium message volume, it is equally beneficial. The use of API for Instagram business can deviate common customer queries for up to 70%!
Benefits that you will experience with Instagram messenger API
- Access to centralized communication
Yes, you can call it the most significant benefit of Instagram messenger API for your business – the ability to manage your customers’ communications from one place. Also, with Kait’s intelligent dashboard, you have a one roof solution to address customers’ queries, automated conversations, and other features to win your leads. Also, the feature of DM (Direct Message), directly with the dashboard or the inbox. That means, even if you don’t have the Instagram application natively, you will be able to automate communication seamlessly.
- At Par Workflows and Integrations
The Instagram messenger API can be integrated with any software for customer messaging. So yes, that leaves room for personalized communication, with more features by connecting directly to the CRM software, tools, and other ticketing systems.
The next significant benefit of API from Instagram is enhancing team efficiency and responsiveness at scale. The API helps you monitor better, with pronounced collaboration from the teammates and easy assigning tasks.
- Access to a Rich Media
You can use visuals with the rich media instead of just sending plain text to your leads, customers, and clients! With this, you can send structured messages that include functional links, images, call-to-action-buttons, personalized quick replies, and many more! That means, with the Instagram messenger API, your customers will now have the liberty to swipe across the different products or carousels and direct with a simple yet efficient way to payment gateway.
- So, what features give you the above benefits?
Now, we talk about the features of the Instagram messenger API. These features are unique, and every business benefits from them uniquely.
- Webhooks – You will be notified if events are happening; you get a notification when a person sends a message
- Messaging – Send media, text, and more
- User Profile – You can use the IG Scoped ID (IGSID) to retrieve user profile information
- Conversation – You get the accessibility to manage customers’ conversations and track them down the history anytime!
Get your business track the highest conversion rates and enhance customer experience with the latest features from Instagram API. We are here to help!
Get in touch with us today to grow your business every day.