Amazon Marketing Services (AMS) is Pay-Per-Click (PPC) platform that allows merchants to showcase their products to their customers. It is basically showcased with the help of relevant keywords, interests, and other related aspects.
In this article, we will learn about the eligibility criteria for AMS, Vendor Express, and three types of Amazon Marketing Services ads. Let’s begin.
Eligibility Criteria for Amazon Marketing Services (AMS)
AMS is only available to approved Amazon accounts. To obtain access, you’ll need one of the following five credentials:
To obtain access, you’ll need one of the following five credentials:
- A login to Vendor Central is required.
- A login to Advantage Central
- A Vendor Express account is required.
- An invitation to represent a vendor can be requested.
- A Kindle Direct Publishing (KDP) account is required to publish books on Amazon’s e-book platform.
Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. Asinwiser.com is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, and so on.
Vendor Express is the simplest and most straightforward approach for most merchants. Anyone in the Vendor Express program has access to AMS. Manufacturers sell products directly to Amazon through Vendor Express, and Amazon becomes the seller. Your product listing is under Amazon’s control.
The four-step method to AMZ using a Vendor Express account is outlined below.
- Register for Vendor Express Account
- Input and Add a Product to Vendor Express
- Confirm and Accept Purchase Order
- Log in for AMS
3 Kinds of Amazon Marketing Services (AMS) Ads
Here is the list of three types of AMS ads. Let’s learn them:
1. Headline Search Ads
These ads are types that allow online sellers to promote their services or products to eCommerce customers. Moreover, it is important to note that these ads are targeted by using primary keywords and work on the cost-per-click policy. It summarises headline search ads.
Furthermore, there is an update that Amazon has introduced these types of ads for third-party sellers. And, it has to lead to far more competition for keywords. However, earlier these ads were only available to Vendors.
When consumers click on your ad, you can choose a location with Headline Search.
There are three alternatives available to you.
- You can promote up to three ASINs and then drive shoppers to a landing page using the Create a Page option.
- You can only add one ASIN to your Amazon Page option.
- Option for a custom URL.
Nevertheless, a cost-per-click, auction-based pricing mechanism is used by Amazon Marketing Services. Setting the maximum cost-per-click you’re willing to spend is a good idea. When an Amazon shopper searches for one of your keywords, the higher your bid, the more likely your ad will be seen.
The minimum cost-per-click is $0.10, and you’ll never be charged more than what you bid for a click.
2. Sponsored Products Advertisement
Sponsored Products allow Amazon sellers to have more influence with product merchandising. You can enhance your product visibility when customers explore and search for the keywords you bid on with targeted ads. Moreover, when someone clicks on your targeted ads and visits your website then only you have to pay.
3. Product Display Ads
Product Below the Buy Box and delivery details on an Amazon product page, displayed adverts appear on the right-hand side. The advertising resembles Sponsored Products ads, however, they focus on the brand rather than the specific product.
Product and Interest are the two types of targeting available for product display adverts.
Product targeting allows you to choose which pages your ad will appear on. You can choose which ASINs and related goods your ad will display.
It is quite beneficial if you want your products to become visible on the sites of your competitors. Moreover, you can add individual ASINs, UPCs, or other relevant keywords.
Next up, you can select your campaign settings.
You’ll name your campaign, specify a CPC bid, daily or campaign budget, and duration in this area. You won’t be bidding on individual terms like you would with Headline Search ads.
You can give your campaign a name, specify a CPC bid, budget, and length.
Interest targeting allows you to target certain shopper interests (categories) with your ad.
You’ll start collecting statistics on your ad’s performance after it’s been online for a day or so. The data that will be provided will be
- Advertising Cost of SalesUnits Sold
- Detail Page Views
- Total Spend
- Click-Through Rate
- Average Cost per Click
- Total Sales
We hope this article will clear all the doubts related to Amazon Marketing Services aks AMS. To make your business a huge success, get in touch with the Asinwiser team today!