Video is truly becoming an increasingly crucial part of social media marketing. If you want to succeed in this area, you need to create videos that are interesting, engaging and informative.
In this blog post, we will discuss eight tips for creating a successful strategy in video marketing for business on social media. With these tips, you can create videos that will help promote your business and reach your target audience!
1. Keep It Short
The first tip is to keep your videos short. Social media users have a very short attention span, so you need to make sure that your videos are able to hold their attention. The best way to do this is by keeping your videos under two minutes.
If you can make your point in a shorter amount of time, then go for it! There is no rule that says your video needs to be a certain length. Just make sure that it is engaging and informative.
2. Use Keywords
When you are creating titles and descriptions for your videos, be sure to use keywords that relate to your business. This will help potential customers find your videos when they are searching for related content. Including keywords will also help to improve your search engine optimisation (SEO)—more on this later.
3. Create Engaging Content
As we mentioned before, it is important to create videos that are engaging and informative. This means that you should avoid creating ‘salesy’ videos that are nothing more than an advertisement.
Instead, focus on creating content that provides value to your viewers. This could include educational videos, behind-the-scenes footage or even customer testimonials. Whatever type of video you create, make sure it is something that your audience will want to watch!
4. Invest in Good Equipment
It is important to invest in top-quality equipment when you are creating videos. But this doesn’t really mean that you need to go out and get the priciest camera on the market. However, you should make sure that your videos are well-lit and clear. If your videos are dark or blurry, viewers will likely click away before they even finish watching.
Good equipment can also help to improve the overall look of your videos. This gives your business a more professional appearance and can help build trust with potential customers.
5. Plan Your Videos
Before you start filming, it is important to take some time to plan out your video. This means creating a script or storyboard so that you know what you want to include in the video. Planning ahead will help to ensure that your videos are cohesive and on-brand. It will also save you time in the long run!
6. Use Call-to-Actions
Your videos should always include a call-to-action (CTA). This is a statement or question that encourages viewers to take a specific action, such as visiting your website or following your social media accounts.
Your CTA should be short, clear and easy to understand. Otherwise, viewers may not know what they are supposed to do after watching your video!
7. Add Closed Captions
Adding closed captions to your videos is a great way to make them more accessible to a wider audience. This includes viewers who are hard of hearing or those who speak a different language. It can also be helpful for people who are watching your videos in places where they cannot have the sound on, such as at work or in public.
There are many free tools that you can use to add closed captions to your videos. Once you have added them, be sure to proofread the captions for accuracy.
8. Optimise Your Videos for SEO
Including keywords in your video titles and descriptions is one way to improve your SEO. However, there are many other ways to optimise your videos for search engines. For example, you can add tags to your videos that describe the content. You can also include transcripts of your videos so that search engines can index the spoken word.
Both of these methods will help your videos show up in more search results, which means more potential views for your business.
Creating videos for social media can be a great way to promote your business. However, it is important to create a strategy before you start filming. By following the tips in this article, you can create videos that are engaging, informative and optimized for SEO. This will help you attract more viewers and potential customers for your business!