Digital marketing with a great design starts with content. To create rich mobile-friendly content and to get the most out of a great mobile UX, you need to make a lot of content changes.
But where to start? How should content be adapted to ensure a seamless experience on mobile devices? It all starts with thinking about how users interact with smaller screens, and how that affects what (and how much!) they want to read. It’s all about creating content. The perfect mobile content will help the SEO services also.
One thought on the screen.
When creating content for mobile devices, consider scheduling elements to appear one per screen. Resist the temptation to collect a lot of information on one screen, no matter how big it is!
One thought on the screen is enough. A little more and you risk losing a user.
Mobile device users tend to do many things at the same time. They browse your site while talking to a friend and playing baseball. If you keep the message and content simple and direct, then you are much more likely to get the message across to the client.
Prioritize navigation.
There are always a few things that users tend to or would like to do when they visit the mobile version of your site. Make sure your navigation system is easy to use and takes users to the right place quickly.
While layered navigation on a desktop may seem normal to you, mobile users often don’t want to spend that much time looking for what they want on your site.
Navigation should be simple and organized. If you don’t know where to start, take a look at your mobile user analytics. What are the first three or four pages? Do they live up to your expectations? So you have found the key navigation elements and now you can adjust the mobile content accordingly.
Think like a search engine.
No matter how many views you have, when it comes to content on mobile devices, you need to think like a search engine. Every word, image, and bit of content needs to be fast and searchable. Don’t play with algorithms.
Instead of three images on the homepage, for example, choose the one most important photo. Don’t overload your mobile site; Network and Wi-Fi speeds are improving all the time, but some users will have connection issues, so your site should still be accessible to everyone.
Make the text bigger.
Smaller screens don’t have to mean smaller text. You should increase the dot sizes to make the content easier to read and digest. Take a look at the copy of your body and choose a size that allows you to fit 30 to 40 characters per line.
Write a good microcopy.
Large microcopy – text inside elements such as buttons – can either make or break a design. Microscopy can add personality and even sparkle to a design. It also provides the user with a lot of information and helps to understand the design of the project.
Try to make microcopy on mobile devices a little larger than normal and always use it to help users understand exactly what to do.
Think about the common problems you face, like paying for something on your phone. A form can span multiple screens or scrolls; guiding microscopy can help the user complete everything correctly the first time.
Remove unwanted effects.
Rotating animations and parallax scrolling features, while looking amazing on desktop, can lose the quality of their functionality on mobile. Remove these items. You need to do everything possible to ensure that the information loads quickly and smoothly, the animations should immediately connect with the user.
Adaptation.
When you visit a site, there is nothing more unpleasant than everything tiny. The goal of mobile design is to make the site more accessible to users on smaller devices. You must tailor your content to this.
Sometimes content adaptation is just rearranging the details
- Boxes that were scattered on a desktop can be stacked vertically on a mobile device.
- Photos are cropped more squarely or vertically based on the dominant orientation of mobile use (vertical).
- The text is edited and compressed as much as possible.
- The navigation is being repurposed and hosted elsewhere.
- Calls to action are made larger, almost the size of the screen.
- All buttons and controls are placed in convenient places, depending on how users hold their phones.
Conclusion.
Are you ready to reevaluate some of your website’s content? If you’ve built a good website and assumed that mobile users would be fine with it too, then you might be wrong and it’s time to evaluate the mobile part of the design. Most likely, you will need to make some changes to the content in order to meet the user’s expectations.
This is an extremely important step in the design process. Take a look at your analytics. What percentage of your user base accesses the site via a mobile device? If you don’t make adjustments to meet user needs, you may even inadvertently lose some of them.
