Last Updated on December 15, 2022 by Fakhar Zaman
Spotify is one of the biggest musical platforms with millions of music artists around the world. Get to know the Spotify music promotion strategies that help to stand out.
Spotify is one of the major music platforms today which is dominating the music scene all around the world. As a result, most music artists these days are looking forward to building their careers through this global music streaming platform. However, the music industry is constantly evolving and every day thousands of new music artists are getting introduced through this platform. To stand out among the horde, it takes much more than just making music.
If you are an emerging music artist yourself and trying to pave your success through this platform, you need to be aware of the Spotify music promotion strategies that help to gain more exposure, listeners, and popularity as well. Here are the top 10 strategies for making a successful music promotion.
Spotify for Artists
This is the first step for any music artist, as it is specially built for them. The music artist can create a profile here and establish their name or brand more authentically and efficiently. You can manage your profile with well-organized playlists of albums and singles along with a proper profile picture, background and bio as well.
Enhance the number of your Spotify Followers
Even if you make a promotional approach, you need initial support to turn this is a successful approach. Sharing with your friends and family is the bare minimum you can do as an artist. Other than that, you can also create a mailing list for the people whom you can send the newsletter. A giveaway is also a great way to improve the number of monthly listeners and total followers on the profile.
Playlist promotion is one of the most effective and trendiest ways of promotion that offers maximum exposure. There are many playlist curators as well as curated playlists on the platform based on genre, mood, season, and many other aspects. Usually, these playlists are filled with a potential amount of listeners, and getting featured in relevant playlists can offer more benefits.
Collaborating with other musicians is a great way to expand your audience base. It not only allows you to tap into other musicians’ audience base but also shows your musical dynamic of working with different kinds of artists.
Spotify Canvas for more engagement
Spotify has come up with this latest canvas feature that allows music artists to upload a short clip of a GIF-like file on the musical content which plays along with the song. According to Spotify, canvas can increase music streaming by 120%. It also improves the number of saved songs by 114%, which makes it a mandatory option for promotion.
Make a lyrical approach
Fans and listeners can connect with a song better when they can see the lyrics up front. Whether it is for memorizing or for karaoke, the number of streams gets higher when the lyrics of the track are present. It also increases the amount of online engagement and web traffic.
Spotify Ad Studio
The platform provides a self-serving advertising panel in the form of Ad Studio. Starting at only $250 per set helps market your music better. It has a huge global reach as Spotify claims 61% of 406 million monthly users discover new brands, products, and music through Spotify ads.
Keep an eye on the Analytics
Analytics is very important to understand what demographic of listeners is the target audience of your music. Are you reaching out to them correctly? Are they listening to your music? Analytics can helps to break it down based on listeners’ data. It is further categorized by age, location, number of streams, saves, playlists, and many other metrics. So, you can get the key insights.
Promote on Social Media Platforms
Most online users including listeners are mostly active on the social media platforms like Facebook, Instagram, Twitter, and many others. You can share your music through these platforms and the Spotify algorithm pushes social engagement. It helps gain enough traction, online engagement, and an increased number of social media followers.
Hire a Spotify Promotion Agency
Keeping an eye on these promotional aspects is surely a daunting task for the music artist who has to handle everything alone. Instead, you can always hire an efficient professional agency that offers Spotify music promotion campaigns within your budget to market. The agencies are usually equipped with a huge network, expert professionals from the field, and years of experience.
Follow these aforementioned 10 tips to embark on your promotional journey for Spotify music and witness the growth of your musical career. However, it is important to be consistent and to be patient to gain maximum exposure and popularity.
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